Tight Lines Tuesday Ultra Casting
Tight Lines Tuesday Ultra Casting; The fancy cursive script font of the ULTRA CASTING brand is from the first quarter of the 20th century and is both distinctive and a highly sought after brand name by collectors of antique fishing tackle. The ULTRA CASTING brand was introduced about 1908 by the Shapleigh Hardware Company (known at the time as Norvell – Shapleigh) of St. Louis Missouri which traces it beginnings to 1843 when its founder Augustus F. Shapleigh established the firm.
The ULTRA CASTING brand name was used for fishing tackle such as a wooden minnow fishing lure that was packaged in a wooden slide top box. It was also used for a pair of wooden spools of a high quality pure silk casting line that were packaged in an aluminum canister, and it was also used for a very high quality nickel silver Kentucky style reel that was custom manufactured by the Montague Rod and Reel Company specifically for Shapleigh Hardware.
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