The following article appeared in the trade journal The Printer’s Ink for October 1921. It covers in enormous detail the customer service department for South Bend Bait Co. of South Bend, Indiana. If you ever wondered why the firm grew so large so quickly, look no further than the manner in which they tailored letters […]
Tag Archives: reel lures
Fishing For History, Trade House Tackle
52 Trade Houses in 52 Weeks Part 6 Yates Sporting Goods of Arizona
52 Trade Houses in 52 Weeks Part 6 Yates Trade House Tackle, Part VI: The Yates Sporting Goods Stores of Arizona Who would have thought we’d be profiling not one but two Arizona trade houses in the first two months? Such is the sad state of knowledge concerning Southwestern fishing tackle. First it was the […]