Black Beauty Montgomery Ward Line Spool
The story behind the Black Beauty Montgomery Ward Line Spool. The 1877 best selling book BLACK BEAUTY by Anna Sewell was honored in 1930 by the Montgomery Ward mail order and department store retailer of Chicago, Illinois when they introduced this Japan silk casting line under the BLACK BEAUTY brand name. The line was manufactured by the Cortland Line Company of Cortland New York for Montgomery Ward as well as for their main competitor Sears Roebuck & Company using the very same brand name but with an ART DECO style label minus the image of a horse.
We have some great line spools available by following the link below
Vintage Black Beauty Brand Waterproof Silk Casting Wooden Line Spool
This spool and many others we have listed belonged to John Etchieson. John has spent decades amassing one of the largest line collections. The vast array of line spools and cards he has in his collection is historically significant as John has spent decades not only collecting, but rather researching these companies adding provenance to these pieces.
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