Aqua Sport Storm Diving Doodle Bug Lure

This Aqua Sport Storm Diving Doodle Bug Lure was a neat novelty of its time. As I had noted in the article about the Glop Lure Storm began with the two Brothers Gary and William in 1964. After 1968 brother Richard also joined the company. It wasn’t until 1970 the the Storm Lure Company founded another name to sell novelty baits under. That name, Aqua Sport, and had a PO box in Noble Oklahoma, not very far from Norman where they started. Aqua Sport would also be short lived and its name would be changed 5 years later in 1975 to the Tubby Tackle Company. Little did the brothers know that they were laying the foundation for their small Oklahoma based business that would someday be bought out by the world wide giant of fishing tackle Rapala.

The Aqua Sport Diving Doodle Bug antique fishing lure, a novelty lure like we have seen before that used bubbles for propulsion or attractants. Many are familiar with the the Bubble Sally, Bubble Minnie, Bleeder antique lures that uses insert able pills for one reason or another. The lure was made of Plastic and had a trailing rubber skirt that would use pills as the fisherman reeled the lure in as an attractant. The tail portion of the lure would unscrew allowing you to insert a tablet. These lures like the Glop weren’t destined to set any antique lure sales records and soon would disappear as would the Aqua Sport company.

Shown below is a neat salesman or store display that they used to show the lure in action, not many of these buckets exist.

Storm Diving Doodle Bug Lure Store Display Tester

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