South Bend Fish Obite Antique Lure
The South Bend Fish Obite Antique Lure was given a model series number 1951 & G1951 for the Fire Lacquer color set. This plastic fishing lure was made by the South Bend Bait Company, of South Bend Indiana. First introduced in 1939 this antique fishing lure would last 14 years until 1953. The lure was given the slogan “The Bait That’s Right”, and not just given but molded into the raised ring just up from the tail. The lures construction was Tenite or plastic as all of the Obite family was. The Fish Obite measures 2 3/8″ in length and topping the charts at just under a 1/2 oz. The lure used 2 treble hooks to secure its catch with a simple pin style rigging. It used a non descriptive round diving lip at the front of which lies the lures single forward line tie. The lure was made in an astounding 25 different colors, many of which can be seen below.
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The 1939 South Bend Catalog States: “The Bait That’s Right” the Fish Obite is one of the greatest fish-getter’s ever designed. Un-excelled for Bass, Pike, Lake Trout, Muskies, Speckled Sea Trout and a great many other fresh and salt water species. No idle boast is this because prior to its official announcement, it was tested and proven in every state and many Canadian waters. It has attracted and landed practically every fresh water game fish that swims and added to its laurels are many fin salt water catches.
