Moonlight Fish Spear Lure Ad 1916

Moonlight Fish Spear Ad

Moonlight Fish Spear Lure Ad

This Moonlight Fish Spear Lure Ad comes from a 1916 Shakespeare Lure catalog, yes that wasn’t a mistype. The Fish Spear is a classic Moonlight bait we don’t get to see advertised much due to the scarcity of early Moonlight antique fishing lure catalogs. I do find it amusing the show the model 586W, as if we we able to see any other colors its published in a black and white catalog.

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Fish Spear 

Floats, Dives, Swims and Wiggles.

The two points for line attachment regulate the action of the “Spear”. By attaching the line to the end of the bait a surface bait is produced. By attaching line at top of patented plane, an under water bait results, which has a darting, diving, swimming and wiggling motion, like a live minnow.

When not in motion the bait floats. The faster its retrieved, the deeper it goes in the water and the more pronounced the wobbling motion.

Finished in our high grade non-peeling waterproof enamel, handsomely trimmed and decorated, and equipped with the best grade treble hooks. Made in the following styles:

No. 586W     Fish Spear Bait – White. Price Each  $ 0.65
No. 586R     Fish Spear Bait – Red. Price Each  $ 0.65
No. 586Y     Fish Spear Bait – Yellow. Price Each  $ 0.65
No. 586S     Fish Spear Bait – Spotted. Price Each  $ 0.75

Moonlight Fish Spear Lure Ad
Moonlight Fish Spear Lure Ad