Heddon Lure Memorial Day Ad

This great Heddon Lure Memorial Day Ad falls in line with our thoughts and thanks. For those that made the ultimate sacrifice we thank you.

And thank you Mr. Bill Sonnet for finding this and allowing me to share it with my readers.

A Boy Fished and Went to War……A Man Came Back to Fish Some More!

In 1941 both Sam Jester and Heddon’s went to war. Sam packed his tackle away and came back a honored veteran of the North African and Italian Campaigns. Heddon stopped making tackle and won honors in war production.

Now Both are back doing what they love. Sam is using River Runts again and Heddon is Making them.

Be patient the River Runts are coming, the midgets, the sinkers, the floaters, also Crazy Crawlers, Chugger Spooks Lucky 13’s and others. Coming too are the famous Pal tubular steel rods and those made of tempered split Bamboo.