Heddon Lure Catalog 1928
The Heddon Lure Catalog 1928 is a great example of Heddon asserting quality or quantity.
The national reputation, for over a quarter of a century, enjoyed by Heddon Tackle, is due to its founder’s high ideals and principles, which were to manufacture a superior product and always maintain its high standard of excellence. Not a single item of Heddon equipment has been developed from the dollar end. Each item has gone to its market, only after the most rigid tests of fish-getting practicability and dependability.
The Heddon Grantee
HEDDON TACKLE is made to give “Value received plus,” and to meet the demands of quality and service. It is made as near 100% perfect as skill, knowledge, and ingenuity will permit.
Every article is made of the best materials obtainable, and suitable for the purpose; and, should any tackle prove defective in manufacture, or fail to render the service which should reasonably be expected, Heddon agrees to replace it, or repair it, or adjust it satisfactorily, or refund the purchase price.
Heddon Casting Minnows
Heddon minnows are the original wooden minnows and of recognized highest quality. They cost slightly more than numerous imitations, a difference that is more than justified by the ,differences in quality. Nothing but the best goes into their construction: the choicest of seasoned cedar and gum-wood, the fastest colors and highest grades of paints and enamel; and the best grades hooks imported from England and made specially for us, first copper-plated and then nickeled to make them as rustproof as possible. Each hook fastened with the Heddon patented. hook fastening, which prevents hooks from twisting out and insures proper presentation of the points to insure hooking. Look for “Heddon’s Dowagiac” on the metal.
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