Charmer Lure Advertisement

Charmer Lure Advertisement

This Charmer Lure Advertisement is a great piece of angling ephemera. This piscatorial themed ad is from a 1911 Hibbard, Spencer, Bartlett & Co catalog. One of Chicago’s famed sellers, jobbers of all goods including fishing wares, famous for selling the REV-O-NOC brand. This advertisement of the antique Charmer Lure shows us the color schemes and model numbers that were available on the lure.

The No. 800 Series lure comes in the following patterns:

801   Yellow Head Green Tail

802   Yellow Head, Red and Green Tail

803   Green Head, White an Green Tail

805   White Head and White Tail

806   White Head, Green and White Tail

807   Gold Head, Green and Gold Tail

The 1911 Hibbard, Spencer, Bartlett & Co Catalog Charmer Lure Ad reads The 1911 “The Charmer is made in two sections. Forward Section is stationary, while rearward section with the spiral stripes revolves in the water, blending the colors and creating a beautiful affect. Reward section has brash bushings throughout. A German Silver wire shaft extends lengthwise through the minnow. Hooks are attached in steel wire key ring loop and can be attached and detached without taking the minnow apart. The spinners are solid German Silver.”

ge_box bg_color=”rgb(74, 74, 74)” padding=”36″]

Charmer Lure Advertisement