Chapman Lure Trading Cards
Chapman Lure Trading Cards are some of my favorite things that go along with Antique Fishing Lures. I’ve got quite a collection of 19th Century Lure trading cards from other makers such as Henry Loftie, L&B Bait Company and John Mann. Back in the 1800’s companies used these as an early for of advertising, and were essentially business cards. For the most part trading cards were bought from certain companies and then the company’s name was applied. You will find companies who share the same card and or type of card but are different names.
Most of the time the card, or cartoon or picture on the card doesn’t really have much to do with the company themselves, since its just something they were able to buy and then have their name added. Trade cards were first introduced in Europe in the 17th century and contain hardly any graphics at all and were mostly words. These cards are usually a bit bigger than the modern day business card in stature. Trade cards are collectible in and unto themselves, as they gave rise to modern day items such as trading baseball cards. The trade card industry was spurred along by the advent of color lithography printing and hit their pinnacle in the 19th century.
Any trade cards for WD Chapman Fishing Tackle or otherwise, should be considered very rare in fishing tackle collecting circuits. I run across very few in my travels, and I’ve been searching them out for decades.
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