South Bend Min Oreno Lure
The South Bend Min Oreno Lure was first introduced around 1933 and was gone by 1939. This antique fishing lure made by the South Bend Bait Company was given a model number 927. The Minn Oreno fishing lures shown below are the Jr and middle sized version, or standard size, as there is a Musky version produced as well. This wooden lure is a flat slab bout 1/4″ in width in shape, with a sloping forehead leading to a pointed nose and dive plate. The Min Oreno was always made with painted eyes, and traditional South Bend Painted cups. This version had two treble hooks to catch its prey.
The Min Oreno was made in a series of paint scheme finishes.
P Pike Scale Finish
RSF Scale Finish Red Blend
RW Red Arrowhead White Body
RY Red Arrowhead Yellow Head
SF Scale FInish
YP Yellow Perch
As stated in the 1933 Catalog: “All previous imitations of swimming minnows are eclipsed by the new life like action of the Min Oreno. It is vibrant with enticing maneuvers every second. The slender body is guided in its upright, alluring path by the stainless steel angled head plate. The RSF finish closely resembles a sucker. The Min Oreno is made in three sizes for the smaller game fish, to the husky great Northern Pike, Pickerel, and Muskie.Even smaller salt water species are fascinated by this new “wonder lure” which was evidenced during the three years spent in its designing.”