Pico Lure Sales Sheet

This Pico Lure Sales Sheet dates to the January of 1952. The antique lure sales sheet contains a half dozen different lures in the assorted colors they were available in. Of historical note, you will see the PO Box address change, from 1194 to 5366 for those who may be  tracing and tracking when the company was where at what time frame.

Pico Presents 6 Proven Lures
in
8 Color Combinations

Color Chart

1. Red Head, White Body
2. Golden Shiner
3. Blue Eyed Pearl
4. Perch Scale
5. Mullet Scale
6. Rainbow
7. Silver Flash Shad
8. Frog Finish

Padre Island Co.
Box 5366
Corpus Christi, Texas

Proven Lures                                                                            Nationally Desired

Pico Perch Lure

Here is the surface swimmer with the willing wiggle. Made in everlasting plastic and built for a straight retrieve, the Perch is a proven killer for Bass, Northern Steel-heads, Walleyes, Crappie, Pike, Flounder, Trout, Reds and is exceptional for trolling.
After making cast, let the Perch settle momentarily before starting a straight retrieve. At intervals of every third turn of the reel, lift rod with a slight jerking motion. Action of a wounded Piggy Perch is simulated, really attracting the big ones. The shape and straight retrieve of the perch give it the shimmy and wiggle of a small fish, making it ideal for fresh and salt water fishing.

Weight 3/8 oz. – Length 2 1/4″
Hooks: 2 #4 Treble
Price $1.10

Pico Pet Lure

A tempting target for both surface loungers and basement beauties. Made in two models, floater and sinker, (each with Spinner optional), the Pet is unsurpassed in appearance and action. In salt water it tskes trout Red Fish, Pike, and is great in fresh water for Bass, Trout, Crappie, Walleyes, and Northern Pike.

After cast, start a slow retrieve, lifting the tip of the rod slightly with every third turn of the reel. The action of a wonderful minnow is simulated. Use the sinker to get the winter bottom-dwellers, and the floater to get the summer surface swimmers.

Weight 3/4 oz. – Length 2 1/2″
Hooks 2 #2 Treble Price $1.10

Pico Plunger Lure

A real bully that’s mighty rough on the shallow fellows. Very buoyant, the Plunger gets right next to those lily pads, where the Big Bass like to camp, and never lets go when a strike is made. It takes all Bass, and is a must for shallow freshwater fishing.

For best results use a slow retrieve with an occasional popping motion. The actionof this big fellow is that of a fish surfacing before making it’s dive with a popping sound that makes Mr. Bass striking mad.

Weight 5/8 oz. Length 4″
Hooks 2 #2 Treble Price $1.10

Pico Peppy Lure

The real diver to tantalize those deep dwellers. Made of ever-lasting plastic, this deep diving lure has the famous PICO dynamic, self induced wiggle action. A favorite of fisherman the country over, the Peppy takes the Bass, Pike, Walleyes, Crappie in fresh water, and Trout and Red Fish in Salt Water. Also a very effective trolling lure.

For best results, allow the Peppy to sink to the desired depth and retrieve slowly with the occasional tip-up of the rod. This action simulates a wounded minnow and makes the big fellows go mad. The highly polished, stainless teel metal lip makes the Peppy go deep or shallow, depending on the type of retrieve, and gives the body a sharp, snappy wiggle in both cases.

Weight 1/2 oz. Length 2″
Hooks 2 #2 Treble Price $1.10

Pica Pal Lure

Here’s the charmer that fits every kit. Unsurpassed as a general purpose lure, the Pal can be worked as a top water bait or will travel as deeply as desired. Excellent in both fresh and salt water the Pal is proven and tested for taking Bass, Pike, Crappie, Trout, Reds and Sea Bass.

For best results use a slow plugging motion. Allow the Pal to rise between plugs, alternating a few turns of the reel with quick jerks of the rod. Even more effective when used with a 6″ buck tail trailer. Spinner is Optional.

Weight 5/8 oz. Length 3 3/4″
Hooks 2 #2 Treble Price $1.10

Pico Plunker Lure

A real trouble shooter that stirs ’em up on calm days. The Plunker is a floating lure designed to work near the surface, and is especially good for night fishing. Made of sturdy durable cedar, it takes Bass, Pike, Pickeral in fresh water, and Trout and Red Fish in salt water.

For best result, reel moderatley slow, popping briskly once or twice. The popping noise bring the big ones top-side and causes strikes aplenty.

Weight 1/2 oz. Length 2 3/4″
Hooks 2 # 2 Treble Price $1.10