Mercury Minnow Lure 

This Mercury Minnow Lure Sales Sheet discusses the feature functions and benefits of the Mercury Minnow antique lure. The Mecoy Tackle Company of Grosse Point Michigan introduced this fishing lure in 1949. The Mercury minnow is just that it’s namesake coming from the ball of Mercury that rolls around inside the lure creating a wobble action as the lure is retrieved.

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Mercury Minnow
The Red Hot Lure with 4 Way Action

Darts – Dives – Climbs – Wiggles Moving Mercury Does It!

It acts alive!
The constantly shifting weight of the Mercury creates a startling new action. With the Mercury in positions: (A) It Climbs (B) It Darts (C) It Wiggles (D) It climbs and Wiggles (E) It Darts and Dives Patent Pending

Check These Features
More Action over the Counter – You have something to sell – A New Principle – Using moving Mercury to create a Life-like, 4 way action on every retrieve. No other lure has it.

More Sales Appeal – A quality lure made of Tenite II – Will not chip, peel, or water log. Individually boxed in a colorful display carton. Fully Guaranteed.

More Profit – Retailing at $1.50 the Mercury Minnow at standard discount allows greater margin of profit – and it is easy to sell.

Two Popular Sizes – Model 10 5/8 oz. Standard casting and trolling size.
Model 20 3/8 oz. Spinning, light tackle, and trolling size.

Only Eight Proven Colors – to stock – Red-White, Pearl, Frog, Perch, Orange, Yellow, Black, and Pike.

Attractive Display Board – Available for salesman and dealers, showing mounted the two models (4 of each) in the eight colors. Write for details.