Jamison Coaxer X Lure Advertisement
The Jamison Coaxer X Lure Advertisement is a great little article and photo. This snipet is taken from the May, 1909 Field an Stream, Tools of the Craft section. The Jamison antique lure refereed to as the “Style X” Coaxer is actually a Convertible Coaxer fishing lure. I think the Style X lure name should have stuck and would have made a great marketing label.
I did entry on the Convertible Coaxer you can read it by clicking the link.
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Jamison Coaxer X Lure Advertisement
“It is hardly likely that the black bass are more eager than ever after floating baits because of the recent articles in Field and Stream by Bob Davis and others but certainly they have led to the taking of more bass with such lures. And manufacturers are turning to the surface baits as well as anglers and bass. The latest top water lure is the Style X Coaxer here illustrated a typical Jamison bait so far as principle and appearance goes and possessing the un doubted advantage of being adaptable to either weedy or open water. The two bottom hooks can be removed in a minute and the bait will then glide over weeds without entangling. The bright red and white forms an attractive color combination but perhaps will not always persuade a pickerel to follow it ashore. Catching it, and getting caught more than a foot inland from the water line as in one case reported to the maker which he would like to tell you about. If full particulars are wanted address WJ Jamison 1274 Polk street Chicago Ill.”
