Reel & Lure Ads & Stories 

This Antique Lure Reel Ads Stories Photos page will be a repository for a great many piscatorial references. Old and Antique Magazine Articles and Ads featuring a vast array of Antique Lures, Antique Reels, and Fishing Themed Items. By studying these things we can better pin down the events surrounding or time lines for the items we collect. As time goes by we keep getting a greater glimpse into our Fishing past. As more items become digitized our selection to choose from expands exponentially .

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Wilson Six in One Wobbler Lure Ad FS 1916

Wilson Six in One Wobbler Lure Ad This Wilson Six in One Wobbler Lure Ad comes from a Field and Stream January 1916. The article title the Plugger’s of 1916 give an over view of a half dozen or so lures new to market. Wilson That’s all Yes sir; here [...]

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Shakespeare Antique Lure Revolution HH Kiffe 1903

Shakespeare Antique Lure Revolution HH Kiffe 1903 In this Great Shakespeare Antique Lure Revolution HH Kiffe 1903 we see the Advertisement for not only the Worden Bucktail, but the Revolution. SHAKESPEARE BAITS The Shakespeare Revolution Spinner The Shakespeare Bucktail Spinner The Revolution Bait. A new departure in Fishing. Made entirely [...]

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Buel Original Spoon Bait

Buel Original Spoon Bait This Buel Original Spoon Bait article comes to us from a Hardware trade book Iron Age in 1893. What you will find interesting is that it gives us a date of 1834. In discussing this with a friend, and fellow lover of old metal lures he [...]

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Heddon Dowagiac Underwater Lure 1902 Ad

Heddon Dowagiac Underwater Lure 1902 Ad This Heddon Dowagiac Underwater Lure 1902 Ad is one of the earliest lure articles and ads I’ve seen or have run across for Heddon and their antique fishing lures. You just wont find many items in 1902, the same year the Dowagiac Underwater Casting [...]

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Pflueger Flying Helgramite Vs Chapman Buel

Pflueger Flying Helgramite Vs Chapman Buel This great little ad discusses the Pflueger Flying Helgramite Vs Chapman Buel. This comes to us from 1884, 137 years ago. Early advertising for lures mentioned in here such as the Crystal Minnow, and the Flying Helgramite are hard to come by so enjoy. [...]

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1794 Fishing Tackle Ad

1794 Fishing Tackle Ad This a 1794 Fishing Tackle Ad. It proves that sometimes while we believe the roots of the American Fly Fishing or Fishing Tackle industry started in the early to mid 19th Century, it did not. While names such as TH Bate, JT Buel, WD Chapman and [...]

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The Thrill of the Hunt Country Living June 2016

The Thrill of the Hunt Country Living June 2016 Thrill of the Hunt speaks volumes to many of us collectors, either in spirit or in dedication. Whether its that crazed passion that wakes us up in the morning 4 hours early to get to be first in line at the [...]

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WD Chapman Brockville Ontario Lure Ad 1883

WD Chapman Brockville Ontario Lure Ad This great WD Chapman Brockville Ontario Lure Ad comes to us from 1883. While this antique lure ad shows the WD Chapman Allure bait. The ad also gives us some other clues to putting together another of the Antique Fishing Lure Puzzles. We see [...]

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Shakespeare Hydroplane Antique Lure Article 1916

Shakespeare Hydroplane Antique Lure Article 1916 Magazines containing things like this Shakespeare Hydroplane Antique Lure Article from Recreation Vol 54-55 magazine in 1916 are great. Being able to uncover history’s shroud as it pertains to Antique Fishing lures and their makers is great. It was prior though by many reference [...]

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Chapman Combination Minnow Lure Ad

Chapman Combination Minnow Lure Ad This WD Chapman Combination Minnow Lure Ad is out of Forrest and Stream from January 25th, 1885. Chapman’s Bait Still Ahead The “New Combination,” Just Out. See Cut In Three Sizes for Pike, Pickerel, Bass, Trout & Muskellunge Read the Testimonials: W.D. Chapman and Son, [...]

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Pflueger Antique Fly Lure 1888

Pflueger Antique Fly Lure 1888 This Pflueger Antique Fly Lure 1888 ad is one of those that I found off the beaten path. Recording media has been done since the beginning of time, its just the mode, methods and the medium for transmission have change. I found this great old [...]

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FC Woods Expert Lure Detachable Hook Ad

FC Woods Expert Lure Detachable Hook Ad This FC Woods Expert Lure Detachable Hook Ad comes to us from January 1907 Shields Magazine. Messrs FC Woods & Co Alliance Ohio manufacturers of the Expert wooden minnows have placed on the market a new hook. It is double and is instantly [...]

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Heddon Dummy Double Ad 1917

Heddon Dummy Double Ad 1917 This ad is a Heddon Dummy Double Ad 1917 copy. Believe it of not this ad came out of all things a Shakespeare Lure Catalog. I’ve got a bunch of ads to share out of there and I’ve always found it funny that The Shakespeare [...]

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Grover Cleveland Fisherman President

Grover Cleveland Fisherman President What do Grover Cleveland Fisherman President and Joseph Decatur, Dr Kassen Gibson and the small town I grew up in in Upstate NY have in common? Grover Cleveland, who in my opinion was one of our best presidents was arguably one of the better fisherman and outdoors [...]

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Pflueger May Bug Lure Ad 1904

Pflueger May Bug Lure Ad This Pflueger May Bug Lure Ad comes to us from a vintage 1904 Enterprise Manufacturing Company; Pflueger Lure and Reel Catalog. The May Bug spoon itself dates back into the 1800’s and can be fished bait casting as well as skittering. The May Bug has [...]

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Fowler Reel Ad Abbey Imbrie 1884

Fowler Reel Ad Abbey Imbrie 1884 This Fowler Reel Ad comes to us from a Abbey Imbrie antique fishing tackle catalog. The antique lure and reel catalog was published in 1884 and provides for us this great ad. Enough cant be said about vintage or antique advertising giving us glimpses into [...]

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Jamison Coaxer Floating Trout Fly Ad May 1909

Jamison Coaxer Floating Trout Fly Ad May 1909 Here we have a Jamison Coaxer Floating Trout Fly Ad May 1909 field and Stream article. A Live Artificial Bait This is what JW Jamison of Coaxer bait fame calls the little Coaxer Floating Trout Fly in his catalog. Mr Jamison says that all [...]

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FC Woods Expert Lure Ad Shields 1907

FC Woods Expert Lure Ad Shields 1907 This ad is a FC Woods Expert Lure Ad Shields 1907. The Shields magazine had the same editor as the previous decade Recreation magazine and has provided more then a few great ads of antique fishing lures and tackle. The ad highlights their [...]

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Moonlight Floating Bait Lure Ad 1910

Moonlight Floating Bait Lure Ad 1910 This Moonlight Floating Bait Lure Ad is from 1910 and sourced from the Outdoorsman’s Handbook. We see here a new lure just the year before produced by the Moonlight Bait Company from Paw Paw Michigan. You will notice however that the collar is the [...]

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Welch Graves Minnow Tube Article 1893

Welch Graves Minnow Tube Article 1893 This Welch Graves Minnow Tube Article comes from an American Angler magazine, specifically the March 1893 issue. This obscure little ad shows us  the Welch and Graves antique lure Minnow Tube the year it wast introduced. I grew up not far from Natural Bridge [...]

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Omer Immell Inventor of the Chippewa Lure

Omer Immell Inventor of the Chippewa Lure This Omer Immell Inventor of the Chippewa Lure historical excerpt is about Omer Immell, the inventor of the Chippewa antique fishing lure. HISTORY OF TREMPEALEAU COUNTY Omer F Immell hustling agent for the New York Life Insurance company was born on a farm three miles [...]

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WD Chapman Minnow Propeller Definition

WD Chapman Minnow Propeller Definition This WD Chapman Minnow Propeller Definition is a pretty unique advertisement. It lends itself or proves that life was simpler back then in the 19th century. In a day and age where everything seems to be complicated from our fishing boats to the equipment installed [...]

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Antique Lure History Collage

Antique Lure History Collage While this Antique Lure History Collage isn’t very old all being published in 1986, the author took great care in inserting some wonderful “Easter Eggs” to find. This photo was taken from an article in 1986, from “The Florida Today” newspaper. How many can you find? [...]

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Pflueger Antique Lure Sign Ad

Pflueger Antique Lure Sign Ad This Pflueger Antique Lure Sign Ad window sign was published in a 1905 Vol. 23 of “The Hardware Magazine”. The ad specifies how dealers in Pflueger’s Fishing Tackle can get one. I will take a dozen please. Finding Point of Sale or store displays for [...]

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Pflueger Antique Lure 1893 Sportsman Directory

Pflueger Antique Lure 1893 Sportsman Directory In this Pflueger Antique Lure 1893 Sportsman Directory advertisement we see the Enterprise Manufacturing Company, Pflueger advertise its luminous lures. The Enterprise Manufacturing Co., out of Akron, Ohio had just a year earlier come out with the Success Spinner. The advertisement recants an anglers success [...]

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1888 Thomas Conroy Billhead

1888 Thomas Conroy Billhead This 1888 Thomas Conroy Billhead is a great piece of Ephemera. Paper goods from the previous century provide us large cookie crumbs along our way to finding out some of the riddles. If for nothing else the Bill head, and envelope provide a picture or window [...]

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Brush Trolling Spoon 1880 Ad

Brush Trolling Spoon 1880 Ad Here is a great Brush Trolling Spoon 1880 Ad. Taken from Forest and Stream the May 20th 1880 weekly edition. The ad actually uses the patent drawing in its advertisement illustration. Don’t Catch Weeds and Logs But Catch Fish Brush’s Patent Trolling Spoons entirely overcome [...]

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Andrew Clerk Company

Andrew Clerk Company This Andrew Clerk Company ad comes out of book published in 1885. One of the benefits of insomnia is I get to stay up reading and get rewarded by running across great early ads such as below. Through mergers, acquisitions name changes, and more the Andrew Clerk [...]

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Skinner Turkey Wing Ad 1884

Skinner Turkey Wing Ad Since today’s motif is Turkey, I found  this apropos. This Skinner Turkey Wing Ad came from 1884. The Hibbard Spencer and Bartlett Company was a large seller of many items fishing tackle included. GM Skinner Clayton NY Silver Plated Oval and Kidney Pattern. These Baits are [...]

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Hawks Ogilvy 1889 Fishing Tackle Catalog

Hawks Ogilvy 1889 Fishing Tackle Catalog Here we have a Hawks Ogilvy 1889 Fishing Tackle Catalog cover. I had posted another early Henry Loftie Catalog cover and I thought you might enjoy seeing some of the others. I’ve always enjoyed being able to look back in time, to see the [...]

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Antique Fishing Attire 1875

Antique Fishing Attire 1875 There have been may discussion over Antique Fishing attire in as much as the ability of the common layman to be able to afford to fish as a leisure or pleasure hobby. Simply put many people in early 19th Century America fished for food not for [...]

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Bomber Bait Company Press Release

Bomber Bait Company Press Release This Bomber Bait Company Press Release and accompanying letter from one of the founders is a neat breadcrumb that I came across in sizable pile of research docs, catalogs, and salesman brochures I had amassed over time. It was hidden behind some papers I had [...]

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Enterprise Manufacturing Pflueger Fishing Tackle Plant

Enterprise Manufacturing Pflueger Fishing Tackle Plant This great Enterprise Manufacturing Pflueger Fishing Tackle Plant article comes to us from November 10th, 1900. The article found in the trade rag, Hardware; A Review of the American Hardware Market. The article discusses the growth and transition through acquisition of the Enterprise Manufacturing Company, [...]

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Shakespeare Floating Bait Lure Ad 1922

Shakespeare Floating Bait Lure Ad This Shakespeare Floating Bait Lure Ad comes to us from what I believe is a 1922 Shakespeare Lure Catalog. I say what I believe is, as it says Catalog #20 in it, and knowing Shakespeare printed its first catalog in 1902 Im just making the [...]

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WD Chapman 1888 Lure Maker Rochester NY

WD Chapman 1888 Lure Maker Rochester NY The WD Chapman 1888 Lure Maker Rochester NY business description below gives us great insight into WD Chapman the antique lure maker. Giving insight into its business structure and partners of the era ,and some of the relational Chapman antique lure stamping you [...]

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Chippewa Lure Ad Field and Stream February 1913

Chippewa Lure Ad Field and Stream February 1913 This is a Chippewa Lure Ad Field and Stream February 1913. Field and Stream magazine never fails to provide great advertising for antique lures. The “CHIPPEWA” Bait The “CHIPPEWA” Bait is a combination of an artificial minnow with the most attractive of [...]

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Wilcox Wiggler Antique Lure Patent

Wilcox Wiggler Antique Lure Patent In this Wilcox Wiggler Antique Lure Patent  we see what Charles M Wilcox of New Paris Ohio intended with his Wilcox Wiggler lure. Produced in 1907 filed for patent 1908. The Wilcox Wiggler has always been a tough lure to find, and a treasure to own [...]

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Heddon Dowagiac Expert Lure Ad 1903

Heddon Dowagiac Expert Lure Ad 1903 The is a Heddon Dowagiac Expert Lure Ad from 1903. Telling folks that finding any advertisements for early Heddon antique Lures is tough is an understatement. This has always been one of my favorite catalogs of mine to look through. Heddon having just begun [...]

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Michigan Life Like Minnow Ad FS May 1909

Michigan Life Like Minnow Ad This Michigan Life Like Minnow Ad was in the Field and Stream May 1909 magazine. “We here illustrate the Michigan life like minnow which during the brief time it has been in use has proven a killer for all sorts of game fish. The distinctive [...]

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Heddon Antique Lure Ad 1904

Heddon Antique Lure Ad 1904 This Heddon Antique Lure Ad was found in a 1904 VL&A Fishing Tackle Catalog showing the following antique lures. The Dowagiac Expert No. 1 The Dowagiac Minnow No. 1 1/2 The Dowagiac Underwater Expert No. 3 The Dowagiac Killer No. 5 What a great find [...]

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Holzwarth Expert Minnow Lure Ad 1901

Holzwarth Expert Minnow Lure This Holzwarth Expert Minnow Lure Ad dates to 1901 and was found in a Wisconsin Naturalist Magazine. Really a strange place to advertise the ad for his Expert Minnow lure so far away from Ohio. I say this as there is not much information out there [...]

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Schoonies Skooter Lure Ad 1916

Schoonies Skooter Lure Ad This Schoonies Skooter Lure Ad was found in a 1916 Shakespeare antique lure catalog. The Skooter is a really neat antique lure. The lure itself is rather hard to come by so its neat we get to at see it in an ad. Schoonie’s “Skooter” A [...]

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Reuben Wood Forrest Stream

Reuben Wood Forrest Stream In this Reuben Wood Forrest Stream article from 1896 Vol. 47 we see an account from Mr Fred Mather about fishing with Reuben Wood. One of my favorite pieces that Ill share from later is a 1897 catalog from his fishing tackle company, its a bit [...]

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Pflueger Muskellunge Minnow Ad 1904

Pflueger Muskellunge Minnow Ad This Pflueger Muskellunge Minnow Ad is brought to you from 1904. The Ad itself is out of the 1904 Pflueger or Enterprise manufacturing Company from Akron Ohio. I’ve always loved this giant lure and had wished I had kept my example of this giant rubber minnow. [...]

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Heddon Dowagiac Minnows Newspaper Ad 1919

Heddon Dowagiac Minnows Newspaper Ad This Heddon Dowagiac Minnows Newspaper Ad comes to us from 1919. Often we think only to look to magazines for ads, artwork and for information. This Ad is from the Arizona Republican Newspaper published in 1919. The Palace Hardware and Arms store provides us with [...]

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W D Chapman Lure Article Closure 1893

W D Chapman Lure Article Closure 1893 In this W D Chapman Lure Article Closure 1893 we see WD Chapman Lure Company say adieu to the fishing tackle industry in a Jewelers trade rag in 1893. Sorry for the blurry article. A lot of the older magazines and paper articles [...]

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Pflueger Wizard Lure Ad 1904

Pflueger Wizard Lure Ad Here is a great early Pflueger Wizard Lure Ad. This clip is out of the 1904 Pfleuger Enterprise Manufacturing Company Catalog. The plate below touts it should the actual size. Model numbers 473 being Luminous, , Model 474 Non Luminous 1st Quality and 475 being of [...]

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Welch Graves Minnow Tube Lure Ad 1893

Welch Graves Minnow Tube Lure Ad 1893 This Welch Graves Minnow Tube Lure Ad is out of American Angler March Issue for the year 1893. Early American antique fishing lure ads like this are hard to source. If you read his ad its actually amusing as he says he doesn’t [...]

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Pilot Spinner Antique Lure Ad 1903 Hardware Dealers

Pilot Spinner Antique Lure Ad This ad comes to us from the Hardware Dealers Magazine Vol.23 1905 and shows the Pilot Spinner Lure. The Pilot Spinner HR Stewart & Co 938 First National Bank Building Chicago Ill are offering the trade the Pilot Spinner illustrated. It is an adaptation of [...]

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Pflueger Trory Minnow Lure Ad

Pflueger Trory Minnow Lure Ad This Pflueger Trory Minnow Lure Ad comes to us from a 1904 catalog. The Pflueger Enterprise Manufacturing Company Claims to have created the first artificial minnow production with its Crystal Minnow then on to the Flying Helgramite then to the Trory. Its hard to argue [...]

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Shakespeare Kazoo Minnow Lure Ad 1907

Shakespeare Kazoo Minnow Lure Ad Here’s is Shakespeare Kazoo Minnow Lure Ad from 1907. These ads were for the Shakespeare Kazoo Minnow, an economy minnow for their line up. Very similar to fellow lure make giant Pflueger’s Competitor Minnows. Shakespeare advertises the different minnow quality variations in the 1907 catalog. [...]

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Moonlight Fish Spear Lure Ad 1916

Moonlight Fish Spear Lure Ad This Moonlight Fish Spear Lure Ad comes from a 1916 Shakespeare Lure catalog, yes that wasn’t a mistype. The Fish Spear is a classic Moonlight bait we don’t get to see advertised much due to the scarcity of early Moonlight antique fishing lure catalogs. I [...]

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KK Minnow Lure Ad 1909

KK Minnow Lure Ad This KK Minnow Lure Ad comes out of the year 1909 although the Minnow was patented in 1907. That makes this great antique lure 107 years old. The K&K Minnow is lure is always a treat and a delight to add to ones antique fishing lure [...]

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Pflueger Luminous Lure Ad 1885

Pflueger Luminous Lure Ad 1885 This Pflueger Luminous Lure Ad came out in 1885. This makes it 131 years old and a treat to still be able to see. Finding advertising that is this old is certainly a high point for those out there like myself that love old paper [...]

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Spalding Pneumatic Sporting Boat

Spalding Pneumatic Sporting Boat This A.G. Spalding Pneumatic Sporting Boat is a classic example of a early float tube. I’ve always really enjoyed the old ads and find many of them amusing when your pursuing through an old catalog and you stumble upon certain one that make you wonder what [...]

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Skinner Gananoque Antique Lure Story

Skinner Gananoque Antique Lure Story This Skinner Gananoque Antique Lure Story is borrowed from; A souvenir of the Thousand Islands of the St. Lawrence River. by John Haddock, and was written in 1895. We see another famed antique lure maker referenced, WD Chapman of Theresa NY. The old articles are great to [...]

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Antique Lure History Whence The Plug American Angler

Antique Lure History Whence The Plug American Angler 1918 In this Antique Lure History Whence The Plug American Angler article you will find an amazing read. I was truly excited when I ran across this gem. If you love antique lures and you love the history bind them, you will love [...]

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Louis Rhead Fishing From Dreamland Pier

Louis Rhead Fishing From Dreamland Pier This News article, Louis Rhead Fishing From Dreamland Pier comes from the Brooklyn Star Circa 1908. We get a chance to see Louis Rhead’s art as well as his Penmanship. I think we as lure collectors forget that sometimes he just wasn’t the fly rod [...]

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Donaly Redfin Catchumbig Lure Ad 1912

Donaly Redfin Catchumbig Lure Ad This Donaly Redfin Catchumbig Lure Ad comes to us from the August 1912 issue of Field and Stream. Discussing with the reader the features, functions and benefits of the New Donaly antique lure. REDFIN THE CATCHUMBIG BAIT FOR BASS AND PICKEREL Body 3 1/2 inches [...]

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Charmer Lure Advertisement

Charmer Lure Advertisement This Charmer Lure Advertisement is a great piece of angling ephemera. This piscatorial themed ad is from a 1911 Hibbard, Spencer, Bartlett & Co catalog. One of Chicago’s famed sellers, jobbers of all goods including fishing wares, famous for selling the REV-O-NOC brand. This advertisement of the [...]

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KK Animated Minnow Antique Lure

KK Animated Minnow Antique Lure This is a scarce and very desirable K&K Minnow, made in Toledo, Ohio. This jointed, 2 piece, wooden, yellow egg yolk glass eyed minnow is a collector favorite. The lure has two segments held together via nested screw eye. The lure employs the use of [...]

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Black Bass in Florida James Heddon Janette Hawley

Black Bass in Florida James Heddon Janette Hawley In the Black Bass Florida James Heddon Janette Hawley article from 1904 printing of Angling Stories we get this great article from James Heddon, I think. The book is a compilation of Angling stories from other Magazines, such as Sports Afield. We [...]

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Artificial Lures for Black Bass

The Chapter Artificial Lures for Black Bass out of  a 1905 “The Book of Basses”  is a great read. The article is about their opinions on artificial lures and the experience the author has had. You also note the illustrations are done by Louis Rhead. the famous fly tier. They cover [...]

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Pflueger Wooden Minnows Article 1918

Pflueger Wooden Minnows Article This Pflueger Wooden Minnows Article was printed in 1918. The article proclaims and lays out in detail the evolution of its lures asserting it was the first, or the industry leader in the artificial minnow production. It lays out a time line for the production of [...]

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Seeing through the Ice Louis Rhead Ice Fishing

Seeing Through the Ice Louis Rhead Ice Fishing (I wrote this post  a year and half ago, and since September is ITP aware month, I thought I’d repost.) Seeing Through the Ice Louis Rhead Ice Fishing is my meager attempt to assimilate the last two weeks of my life to [...]

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Syracuse Split Bamboo Fish Rod Company

Syracuse Split Bamboo Fish Rod Company This Syracuse Split Bamboo Fish Rod Company, Henry Loftie catalog is a great early pre 1900’s Catalog. Circa 1889, this cover has made it over a century protected for it to be enjoyed by collectors and American Fishing Historians a century later. I’ve always [...]

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Wright McGill Eagle Claw History

Wright McGill Eagle Claw History This Wright McGill Eagle Claw History tale was taken from an excerpt from the Company in 1974. Stories like these breath life into the companies that we as collectors seek out. Being able to bring the different pieces of the puzzle to the table and [...]

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Shakespeare Bait Company Baseball Team

Shakespeare Bait Company Baseball Team Many people are not aware of a Shakespeare Bait Company Baseball Team and a Antique Fishing Lure company relationship. Well its true, there is a tie in between Americas Favorite Past Times, Baseball and Fishing. Many years ago in doing my research for the Old [...]

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Sam the Black Bass Man Part I Sunday Sounds

Sam Sam the Black Bass Man Part I In introducing Sam the Black Bass Man, I must digress back a bit, and say thanks for all the views , likes comments, emails and texts I’ve received. The last 12 Months with Fin and Flame has been fun. I have even [...]

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Shakespeare Antique Lure Ad 1906

Shakespeare Antique Lure Ad 1906 This Shakespeare Antique lure Ad 1906 was taken from “The Evening Star” newspaper and shows us the New addition of the Rhodes Mechanical Swimming Frog to its Artificial bait arsenal. The ad illustrates the Shakespeare Revolution, The Shakespeare Wooden Minnow and the Rhodes Mechanical Swimming Frog. [...]

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Nifty Minnie Minnow Tube Lure Ads

Nifty Minnie Minnow Tube Lure Ads These Nifty Minnie Minnow Tube Lure Ads, come from both 1914, and 1915. These ads reveale the lures intended appeal. To try and keep the minnow alive longer. Combining both the qualities of a minnow tube and a 5 hook underwater minnow the Nifty Minne [...]

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Izaak Walton Colored Print

Izaak Walton Colored Print This Izaak Walton Colored Print is one of my favorites. I posted the other week a Currier and Ives Colored Trout photo and got good reception, so I thought another piece of art was apropos. This dates to the mid 1800’s and was published by Dean [...]

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John Mann Trolling Spoons

John Mann Trolling Spoons This John Mann Trolling Spoons Ad dates to 1883. American Angler magazine gives us some great ads and stories. Im pretty partial to John Mann as I’ve collected his lures and miscellaneous items like tea tins from his general store, personal artifacts, and business items such [...]

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Pflueger Fish Scaler

Pflueger Fish Scaler This Pflueger Fish Scaler ad comes from 1892. The Chicago Journal of Commerce printed or show cased this new to market Pflueger Enterprise Manufacturing Company item. Many people think Pflueger’s reach ended at lures and reels, however Pflueger was trying to create a end to end fishing [...]

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Country Living Facebook Cover Photo Antique Lures

Country Living Facebook Cover Photo Antique Lures Just a quick post to note the Country Living Facebook Cover Photo is now showing Fin and Flames Antique Lures They published the article on their Facebook Page here, but got a few of the details mixed up like Heddon being the first [...]

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Chippewa Lure Ad Recreation April 1914

Chippewa Lure Ad Recreation April 1914 This piece is a Chippewa Lure Ad is from the sporting trade rag, Recreation, Date April 1914. Recreation was another favorite magazine for antique lure and reel makers to advertise in. You Need the Chippewa -The Bait That Made Good= =In Your Tackle Box- [...]

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Decker Lure Ad Field Stream 1912

Decker Lure Ad Field Stream This Decker Lure Ad Field Stream comes from 1912. This ad comes after one of the greatest fishing derbies and challenges Field and Stream had. “The Decker lands so soft and true And spins when drawn in. Its lifelike lines are sure to lure.” When [...]

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Jamison Coaxer X Lure Advertisement

Jamison Coaxer X Lure Advertisement The Jamison Coaxer X Lure Advertisement is a great little article and photo. This snipet is taken from the May, 1909 Field an Stream, Tools of the Craft section. The Jamison antique lure refereed to as the “Style X” Coaxer is actually a Convertible Coaxer [...]

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Clinton Wilt Champion Little Wonder Antique Lure Ad

Clinton Wilt Champion Little Wonder Antique Lure Ad This Clinton Wilt Champion Little Wonder Antique Lure Ad comes out of a 1911 August issues of Field and Stream. I’m a super big fan of both these antique lures. The antique lre books out there date the Clinton Champion to 1912 [...]

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Lockhart Wagtail Witch Lure Ad FS May 1909

Lockhart Wagtail Witch Lure Ad FS May 1909 This is a Lockhart Wagtail Witch Lure Ad FS May 1909. Lockhart’s Wagtail Witch That a rose by any other name would smell as sweet is pre-eminently true when applied to the implement that has attained repute under the designation of “Lockhart’s [...]

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1906 Heddon Lure Advertisement Western Field

1906 Heddon Lure Advertisement Western Field These ads are a 1906 Heddon Lure Advertisement Western Field.  Ads from the past let us put many of the antique lure puzzle pieces together. Whether it is from being able to time stamp production of certain antique lures, or being able to decipher the lure [...]

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