Heddon Dowagiac Expert Lure Ad

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Heddon Dowagiac Underwater Lure 1902 Ad


Heddon Dowagiac Underwater Lure 1902 Ad

This Heddon Dowagiac Underwater Lure 1902 Ad is one of the earliest lure articles and ads I’ve seen or have run across for Heddon and their antique fishing lures. You just wont find many items in 1902, the same year the Dowagiac Underwater Casting lure and the Dowagiac Expert lures were said to have been made.

Heddon Dowagiac Underwater Lure 1902 Ad

“Dowagiac” Casting Baits

    James Heddon & Sons, Dowagiac Michigan are placing on the market “Dowagiac” Casting Baits, Illustrated. These baits are all hand made.

    The “Dowagiac Expert” bait is made for surface casting for bass etc., and is largely used in warmer waters in the southern parts of the Northern States, and also in the South, The “Dowagiac Underwater” bait is intended for use in deep waters and where the temperature is lower in shallow waters, as will be found in the Northerly parts of states bordering Canada and the lakes. All the baits which are of wood are finished with three preparatory coats and then with three coats of hard enamel which will not crack or rub off and then necessitate frequent painting. The surface is a glistening white that creates a reflection of light which makes it attractive and enables fish to see it a long distance. The sockets or inserts into which the hooks are fastened keep them always outward and presented to the fish. All hooks are […]

2017-04-13T13:27:04+00:00 April 13th, 2017|Comments Off on Heddon Dowagiac Underwater Lure 1902 Ad

Heddon Dowagiac Expert Lure Ad 1903

Heddon Dowagiac Expert Lure Ad 1903

The is a Heddon Dowagiac Expert Lure Ad from 1903. Telling folks that finding any advertisements for early Heddon antique Lures is tough is an understatement. This has always been one of my favorite catalogs of mine to look through. Heddon having just begun to produce commercially in 1902 so this is the year after that. If you read early Heddon lure history you note that Bill and Robbie point out in their book that changes and evolution of early Heddon was happening in month time frames, not years. I could only dream of finding and flipping through a Heddon 1903 Catalog, so this is the next best thing.

You will notice that the Dowagiac Under Water Expert lure in the ad is offered with a Nickle Plated Spinner and a Sinker. You can find examples of these in “The Heddon legacy” on Page 66-67. I don’t use the word too much because of the weight it brings with it but finding a Dowagiac Expert with a hanging belly weight is Rare. The lures came in two piece cardboard boxes with a picture of the lure on the front. The Dowagiac Underwater Expert Number 1 was offered in the Catalog with 3 treble hooks inset into cups to prevent the hooks from swinging on the lure.

The other Lure offered is a Dowagiac Expert Number 1, Offered in Blue Head White Body with a Red Angling […]

2016-10-26T11:41:20+00:00 April 26th, 2016|Comments Off on Heddon Dowagiac Expert Lure Ad 1903