South Bend Lure Company
The South Bend Lure Company got its start in the late 1890’s with the Worden Bucktail. A very similar lure to the Shakespeare Revolution so similar it should be of no surprise that the lure was being sold though Shakespeare. Its first Company name was the Specialty Manufacturing Company then to the Worden Bucktail Bait Company and on finally to South Bend Bait Company in 1910. While the Worden underwater minnow baits excluding the Buck Tail seemed a bit crude in comparison or not as refined as say the Heddon minnow they still filled the need for the 1910 and prior American fisherman who was becoming obsessed with 3 and 5 hook Minnows through the teens. One should note as well the early rights that were acquired for the anti backlash reel by the South Bend Bait company who’s reel sales the company would rely heavily upon later.
Another Neat tidbit is there was actually another South Bend company focused on lures and was part of the South Bend Bait company. The South Bend Dowl and Rod company which sold the wooden blanks to many of its partner companies competitors. The greatest thing probably to happen to the South Bend Lure Company was its purchase or acquisition of the Patent Rights to what would be come one of the greatest selling South Bend Lures of all time. The Bass Oreno Lure took the South Bend Lure company to another level and it is that best selling lure the company would ride on for decades. Th elure is a great one to collect with all the variations and color combinations available.
A site note, there are 25 South Bend Lure and Company articles per page so check the bottom to see if it continues on to the next page to enjoy more South Bend Lures.[/fusion_text][/fusion_builder_column]