Moonlight Lures Paw Paw Lures
The Moonlight lure company was formed in 1908, by Horace Ball and Charles Varney. The two had been in a local fishing club years before that was named the Moonlight Fishing Club. We see a lot of early century entrepreneurs use their friendships as their starting points for incorporation and the Moonlight Lure Company was no different. Early Lures included the Moonlight Floating Bait and the Zig Zag, and Dreadnought.The Moonlight Lure Company in its early years had few lures, and it wasn’t until its Merger with the Silver Creek Bait company in the early 20’s that we a a lure line expansion.
In the 20s we see them introduce their now famous Pikaroon, and Underwater Minnow, Bass Seeker, Lady Bug, and Little Wonder series in the Moonlight Lure line up. We see them expand thier fly lure line p as well, with the additions of the Eat us,the Bass the trout and fly series which was a lure offered by Silver Creek initially. In the Late 20’s we see another rebirth after Moonlight was Purchased by the Paw Paw Lure Company around 1927. This would spell the end of the Pikaroon line up that seemed to fade away and was replaced by what would be a company that would quintuple its fishing lure assortment line up.
The Paw Paw bait company would expand not only its lures offering but how it marketed. Try finding a Paw Paw Lure catalog, finding a Moonlight lure catalog is hard enough, but a Paw Paw lure catalog would be at the center piece of even an advance collection. Paw Paw lures would find there way into department store giants like Montgomery Ward, Sears, and others. Paw Paw would make famous its line of Crawdads, Mice, Pike and Caster series and Torpedo. You can find the Paw Paw Lure in its early Yellow or Orange boxes, as well as the I Go For Lucky Lures red and blues, and later the window slide type boxes.
In the we would see another merger, and in 1970 the rights to the Paw Paw Lure Company were acquired by Shakespeare, which itself had been bought by Creek Chub which was bought out by Lazyy Ike in 1978, which then ended up being owned by Pradco. The great lure company merger monster struck.
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