Moonlight Lures Paw Paw Lures
The Moonlight lure company was formed in 1908, by Horace Ball and Charles Varney. The two had been in a local fishing club years before that was named the Moonlight Fishing Club. We see a lot of early century entrepreneurs use their friendships as their starting points for incorporation and the Moonlight Lure Company was no different. Early Lures included the Moonlight Floating Bait and the Zig Zag, and Dreadnought.The Moonlight Lure Company in its early years had few lures, and it wasn’t until its Merger with the Silver Creek Bait company in the early 20’s that we a a lure line expansion.
In the 20s we see them introduce their now famous Pikaroon, and Underwater Minnow, Bass Seeker, Lady Bug, and Little Wonder series in the Moonlight Lure line up. We see them expand thier fly lure line p as well, with the additions of the Eat us,the Bass the trout and fly series which was a lure offered by Silver Creek initially. In the Late 20’s we see another rebirth after Moonlight was Purchased by the Paw Paw Lure Company around 1927. This would spell the end of the Pikaroon line up that seemed to fade away and was replaced by what would be a company that would quintuple its fishing lure assortment line up.
The Paw Paw bait company would expand not only its lures offering but how it marketed. Try finding a Paw Paw Lure catalog, finding a Moonlight lure catalog is hard enough, but a Paw Paw lure catalog would be at the center piece of even an advance collection. Paw Paw lures would find there way into department store giants like Montgomery Ward, Sears, and others. Paw Paw would make famous its line of Crawdads, Mice, Pike and Caster series and Torpedo. You can find the Paw Paw Lure in its early Yellow or Orange boxes, as well as the I Go For Lucky Lures red and blues, and later the window slide type boxes.
In the we would see another merger, and in 1970 the rights to the Paw Paw Lure Company were acquired by Shakespeare, which itself had been bought by Creek Chub which was bought out by Lazyy Ike in 1978, which then ended up being owned by Pradco. The great lure company merger monster struck.
A site note, there are 25 Moonlight Lure /Paw Paw Lure and Company articles per page so check the bottom to see if it continues on to the next page to enjoy more Moonlight Lures and Paw Paw Lures.
Paw Paw Plenty Sparkle Lure The Paw Paw Plenty Sparkle Lure is created in the late 1950's early 1960's. This antique fishing lure made by Paw Paw of Paw Paw Michigan and was a lure [...]
Moonlight 1900 Zig Zag Lure The Moonlight 1900 Zig Zag Lure was first introduced in the early 1920's by the Moonlight Bait Company of Paw Paw, Michigan. This wooden, glass eyed lure was deemed a [...]
Paw Paw Sucker Antique Lure The Paw Paw Sucker Antique Lure is a kind of a misunderstood lure, starting with its own name, as its not a Sucker but and Old Chub Lure. This antique [...]
Paw Paw Hair Mouse Lure The Paw Paw Hair Mouse lure is a great little critter type antique lure. Popular with Mice and general collectors alike, the lure is circa 1930's. The lure is a [...]
Paw Paw Young Wounded Minnow The Paw Paw Young Wounded Minnow lure was first introduced in 1941. The antique lure is shown housed in a I Go For Lucky Lures Red box. This antique lure [...]
Paw Paw Musky Pike Lure The Paw Paw Musky Pike Lure from the 1940's is a lure who history is riddle with confusion, misconceptions, false identification and even patent infringements. This lure had me pulling [...]
Paw Paw Jointed Dreadnought Lure The Paw Paw Jointed Dreadnought Lure was introduced in the 1940's. This gigantic wooden lure was made to fish the beasts of the great north country. It should be no [...]
Paw Paw Seagrams Seven Lure The Paw Paw Seagrams Seven Lure was first produced in 1953, crafted in the same fashion as the logo on the popular adult beverage. The lure falls into a few [...]
Paw Paw Weedless Wotta Frog Lure The Paw Paw Weedless Wotta Frog Lure had been around for some time before this version was introduced after 1960. The lure made in Paw Paw Michigan, by the [...]
Moonlight Jointed Pikaroon Lure The Moonlight Jointed Pikaroon Lure was first introduced in the early 1920's. This jointed version of the Famous Pikaroon made by the Moonlight Bait Company. The lure comes from the acquisition [...]
Paw Paw Hungry Bass Lure The Paw Paw Hungry Bass Lure was produced roughly around the 1940's. This lure is listed as a Unknown in the Paw Paw Bait Company Book written both Reed and [...]
Paw Paw Musky Natural Hair Mouse Lure The Paw Paw Musky Natural Hair Mouse Lure was first introduced in 1929. This antique lure was had a wooden painted head and a stacked deer hair tail, [...]
Moonlight Zig Zag Lure The Moonlight Zig Zag lure was first introduced around 1913. This early simple top water antique lure made by the Moonlight Bait Company of Paw Paw Michigan was given a model Number [...]
Moonlight Floating Bait Lure The Moonlight Floating Bait Lure is a classic in the history of the american fishing industry. First advertised in 1909 as shown below this wooden collared floating bait was the foundation for [...]
Moonlight Single Hook Pikaroon Lure The Moonlight Single Hook Pikaroon Lure was first seen around 1923. The Moonlight Bait Company of Paw Paw Michigan gave this model a series number 2500. By far and away [...]
Moonlight Lady Bug Wiggler Lure The Moonlight Lady Bug Wiggler Lure was first introduced in 1916. This wooden antique fishing lure was given the model series number 9, and measures 4" in length. The lure [...]
Paw Paw Indian Sign Fly Lure Box This Paw Paw Indian Sign Fly Lure Box is a great example of a antique fly lure box. Collecting the lures themselves is just one piece of the [...]
Moonlight Fish Spear Lure Ad This Moonlight Fish Spear Lure Ad comes from a 1916 Shakespeare Lure catalog, yes that wasn't a mistype. The Fish Spear is a classic Moonlight bait we don't get to [...]
Moonlight Floating Bait Lure Ad 1910 This Moonlight Floating Bait Lure Ad is from 1910 and sourced from the Outdoorsman's Handbook. We see here a new lure just the year before produced by the Moonlight [...]
Moonlight 3 Hook Underwater Minnow Lure This Moonlight 3 Hook Underwater Minnow Lure dates to probably around 1928. The question as to why it took Moonlight 18 more years to jump into the popular style [...]
Paw Paw Platypus Lure Rainbow Trout The Paw Paw Platypus Lure Rainbow Trout was first introduced in 1941. This strange looking plastic, raised painted eye lure, was Paw Paw series 3500. The lure originally called [...]
Paw Paw Bonehead Jointed Swamp Minnow The Paw Paw Bonehead Jointed Swamp minnow lure is quite a mouthful. The Bonehead refers to Paw Paws molted brown spotted or striped finish. The antique lures were first [...]