Holzwarth Expert Minnow Lure
This Holzwarth Expert Minnow Lure Ad dates to 1901 and was found in a Wisconsin Naturalist Magazine. Really a strange place to advertise the ad for his Expert Minnow lure so far away from Ohio. I say this as there is not much information out there about Holzwarth in general and very few ads for one to turn up in this Naturalist trade rag as it doesn’t really fit with the lack of his advertising of information about the company. I was first excited as the book dated to 1897, but then I realized it was a compilation of all the years since and the only year the Holzwarth Expert Lure was advertised was in the April 1901 issue.