Fitting everything known about Heddon Lures the maker & its heritage into a single web page is a daunting task. Its like trying to wrap your arms around a Sequoia tree. This antique fishing lure and reel maker transcended over a century’s worth of time. As far as the American Fishing Lure history story, it would be hard to tell without including Heddon. From the folksy story of James Heddon creating his first frog antique lure next to old mill pond to today’s giant conglomerate EBSCO – Pradco one cannot traverse American fishing history without them.
As the years moved forward so did Heddon lures in their innovations. Through the field testing of lures in the Bass filled lakes of Florida to the frozen ponds of Michigan the Heddon Company lead through innovations. The lure giant bought, fought and marketed their way to success. Famous lures such as the Heddon Dowagiac Expert, and its early brethren the Underwater Minnow would morph. The lures adapting through decades bringing with it of following (whichever account you read from) American fishing Industry. Anyone who reads and studies the works and craftsmanship of early American Fishing industry will no doubt see similarities in the competitors. Between the giants Creek Chub, Shakespeare, South Bend, Jamison, Pflueger and many others in paint, performance, and technology. Some of these would work their way out in court and others would be decided by the consumer.
As the site grows so will its pages to help identify the Heddon Lure. Through the use of key dates, paint schemes, hook hardware and lure varieties the lures themselves will tell the story.
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Heddon Dummy Double Ad 1917 This ad is a Heddon Dummy Double Ad 1917 copy. Believe it of not this ad came out of a Shakespeare Lure Catalog. I've got a bunch of ads to share out of there and I've always found it funny that The Shakespeare lure company would advertise its direct competitors. The ad States: This is [...]
Heddon Big Hedd Spook The Heddon Big Hedd Spook lure was a series number 9330 . The lure was first introduced around 1974 and was only available for a handful of years. The fishing lure was offered in many colors, the one shown is Black Shore, Heddon's color code XBW which is a very desirable color on this model. The [...]
Heddon Antique Lure Ad 1904 This Heddon Antique Lure Ad was found in a 1904 VL&A Fishing Tackle Catalog showing the following antique lures. The Dowagiac Expert No. 1 The Dowagiac Minnow No. 1 1/2 The Dowagiac Underwater Expert No. 3 The Dowagiac Killer No. 5 What a great find early Heddon Adds are few and far between, especially pre [...]
Heddon Dowagiac Expert Lure Ad 1903 The is a Heddon Dowagiac Expert Lure Ad from 1903. Telling folks that finding any advertisements for early Heddon antique Lures is tough is an understatement. This has always been one of my favorite catalogs of mine to look through. Heddon having just begun to produce commercially in 1902 so this is the year [...]
Heddon Bucktail Surface Minnow Lure 400 The Heddon Bucktail Surface Minnow Lure 400 is a tough little lure to find. The lure is larger in girth than say a Heddon Artistic Minnow Lure. The lure a Heddon of Dowagiac Michigan series 400 was made in 1908 and disappeared around 1909. The glass eyed, antique lure is comprised of wood and [...]
1906 Heddon Lure Advertisement Western Field These ads are a 1906 Heddon Lure Advertisement Western Field. Ads from the past let us put many of the antique lure puzzle pieces together. Whether it is from being able to time stamp production of certain antique lures, or being able to decipher the lure makers intentions, they are valuable assets of antique lure collectors. [...]
Heddon Artistic Minnow Lure with Buoy The Heddon Artistic Minnow Lure was first introduced in 1907. This wooden glass eyed Heddon Dowagiac antique fishing lure was a series number 50. The lure was available with a single, a double and a triple belly weight in this tiny unit. The lure was available with a solid black buoy that had a [...]
Heddon 175 Musky Minnow Lure Frog Scale The Heddon 175 Musky Minnow Lure Frog Scale is a very uncommon combo. This wooden glass eyed musky minnow was first introduced in 1906, and was a staple in the Heddon Dowagiac line up for decades. The 175 lure was first found in a treasured tall sized type IV wood antique lure box. [...]
Heddon Giant River Runt Lure The Heddon Giant River Runt Lure was made for Salmon, Musky and Pike. The shape is what appears to have been just the front end of Giant Vamp is now a Heddon Series number 7510. The antique lure was first found around 1939, as Heddon seemed to beef up and expand upon its Salmon lure models. This [...]
Heddon Black Sucker Lure The Heddon Black Sucker Lure seem to be on most collectors want list and is often reffed to as the quintessential antique Heddon lure. This antique fishing lure is first seen around 1911, so its another over the century mark. Personally I can only hope to look this good after 100 years, the Black Sucker shown [...]
Heddon Big Mary The Heddon Big Mary Lure is another antique lure in the Salt Water Special series lure line up. The antique lure shown is series 800, and the color code is a letter P for Shiner Scale. The lure would have been housed in a red border up leaping bass box marked 809P. The lure was offered in few different [...]
Heddon Sonar The Heddon Sonar was first introduced in around 1959 by Heddon of Dowagiac, Michigan. The antique fishing lure came in a multitude of of colors ranging from basic primary colors to the flashy eye popping fluorescent, to mimicking that of a fish itself in the natural series. The Sonar was advertised in 3 different model sizes and corresponding [...]
Heddon Shrimpy Spook Lure The Heddon Shrimpy Spook lure is a series 9000, produced by James Heddon & Son, of Dowagiac, Michigan. This antique plastic spook lure is 3 7/8" inches in length. The lure was first introduced in 1930 and was only in its catalogs a few years. The lure is made of Pyralin as was most of Heddon's [...]
Heddon Vamp in Goldfish This Heddon Vamp in Goldfish is a series 7500, and painted in Heddon Goldfish color, a color we as lure collectors cant seem to get enough of. The lure was first produced in 1920 and was a regular staple in the James Heddon and Son lineup. The color is a tough to find and very desirable [...]