Fitting everything known about Heddon Lures the maker & its heritage into a single web page is a daunting task. Its like trying to wrap your arms around a Sequoia tree. This antique fishing lure and reel maker transcended over a century’s worth of time. As far as the American Fishing Lure history story, it would be hard to tell without including Heddon. From the folksy story of James Heddon creating his first frog antique lure next to old mill pond to today’s giant conglomerate EBSCO – Pradco one cannot traverse American fishing history without them.
As the years moved forward so did Heddon lures in their innovations. Through the field testing of lures in the Bass filled lakes of Florida to the frozen ponds of Michigan the Heddon Company lead through innovations. The lure giant bought, fought and marketed their way to success. Famous lures such as the Heddon Dowagiac Expert, and its early brethren the Underwater Minnow would morph. The lures adapting through decades bringing with it of following (whichever account you read from) American fishing Industry. Anyone who reads and studies the works and craftsmanship of early American Fishing industry will no doubt see similarities in the competitors. Between the giants Creek Chub, Shakespeare, South Bend, Jamison, Pflueger and many others in paint, performance, and technology. Some of these would work their way out in court and others would be decided by the consumer.
As the site grows so will its pages to help identify the Heddon Lure. Through the use of key dates, paint schemes, hook hardware and lure varieties the lures themselves will tell the story.
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Heddon Tiny Prey Fish Lure This Heddon Tiny Prey Fish Lure was given a model series number 550. The lure was first introduced in 1982 and was not present after 1983. This plastic shiner minnow was two inches in length and weighed 1/4 oz. The fishing lure was only cataloged in five different colors. The lure was made to potray [...]
Heddon Flap Tail Junior Lure The Heddon Flap Tail Junior Lure was first introduced in around 1935. Heddon of Dowagiac Michigan assigned it a model series number 7110. The Flap Tail was a close cousin to the successful Heddon Vamp lure. The lure had a very similar tapered cigar shape for its boday. This version one of the small ones, [...]
Heddon Salt Water Torpedo Lure The Heddon Salt Water Torpedo Lure was given a model series number 30XWB. The lure made by Heddon of Dowagiac, Michigan in and around 1946-47. This lure wooden antique fishing lure measures 4 1/8" in length and features a front screw eye for line tie. The antique lure has no front or rear propellers like [...]
Heddon Spin Diver Antique Lure The Heddon Spin Diver Antique Lure is one of Heddon's most iconic, and identifiable golden age lures. The antique lure first was introduced in 1918 and wouldn't last as long as most of the other under-water minnow versions. The Spin Diver made by Heddon of Dowagiac, Michigan was given a model series number 3000 and was [...]
Heddon Cousin II Antique Lure The Heddon Cousin II Antique Lure was the second version in the Cousin line and came about around 1974. This Heddon lure was assigned a model series number 7335. This plastic spook lure that resembles a cross between a snake and a salamander measures in at 3 1/2" in length. The lure came in just [...]
Heddon Bottle Nose Tadpolly Lure The Heddon Bottle Nose Tadpolly Lure is a really cool rendition of what the Tadpolly lure would become. The lure itself was marketed by the Diamond Submarine Bait Company out of St. Louis Missouri. The lure is a true Heddon made lure but it was called the Diamond Submarine Lure and is circa 1918. The lure [...]
Heddon Widget Fly Lure This Heddon Widget Fly Lure was first introduced in 1952. This antique fly lure was given model series number 300. This fly lure measures 1 1/4" in length and has a #10 size treble hook. The lure has a small split shot ring attached to the front line tie on the lip of the lure. The [...]
Heddon Tadpolly Runt Lure The Heddon Tadpolly Runt Lure was a short run lure by most standards and was first introduced around 1938. The antique lure was gone by about 1941. The model number Heddon of Dowagiac Michigan assigned to it was the Model Number 5100. This wooden fishing lure measure 3" in length, and had the same appearance as [...]
Heddon Wee Tad Lure The Heddon Wee Tad Lure was made around 1980. This Fishing lure only made it a few years in the James Heddon Fishing lure line up and was gone by 1983 and came in the green diamond two piece slide top lure box. This is one of the later lures Ive featured, but it no less [...]
Heddon Musky Surfusser Lure The Heddon Musky Surfusser Lure was first introduced in 1937. This antique lure of Heddon of Dowagiac Michigan, was given a model series number 350. The antique lure made of wood measured 4" in length. The lure had glass eyed a forward line tine and a forward and rear inscribed propellers. This large and fat fishing [...]
Heddon Wilder Dilg Bob Davis Fly Lure We've come to know the Heddon Wilder Dilg Bob Davis Fly Lure as Yellow Head Yellow Hackle fly. But, do we know who Bob Davis the American Editor and photographer is? Why is this a face on the cover of the intro Heddon Fly rod antique lure box. Robert Hobart Davis was born [...]
Heddon Dowagiac Minnows Newspaper Ad This Heddon Dowagiac Minnows Newspaper Ad comes to us from 1919. Often we think only to look to magazines for ads, artwork and for information. This Ad is from the Arizona Republican Newspaper published in 1919. The Palace Hardware and Arms store provides us with this outside the box glimpse into our antique lure history. [...]
Heddon Dummy Double Ad 1917 This ad is a Heddon Dummy Double Ad 1917 copy. Believe it of not this ad came out of a Shakespeare Lure Catalog. I've got a bunch of ads to share out of there and I've always found it funny that The Shakespeare lure company would advertise its direct competitors. The ad States: This is [...]
Heddon Big Hedd Spook The Heddon Big Hedd Spook lure was a series number 9330 . The lure was first introduced around 1974 and was only available for a handful of years. The fishing lure was offered in many colors, the one shown is Black Shore, Heddon's color code XBW which is a very desirable color on this model. The [...]
Heddon Antique Lure Ad 1904 This Heddon Antique Lure Ad was found in a 1904 VL&A Fishing Tackle Catalog showing the following antique lures. The Dowagiac Expert No. 1 The Dowagiac Minnow No. 1 1/2 The Dowagiac Underwater Expert No. 3 The Dowagiac Killer No. 5 What a great find early Heddon Adds are few and far between, especially pre [...]
Heddon Dowagiac Expert Lure Ad 1903 The is a Heddon Dowagiac Expert Lure Ad from 1903. Telling folks that finding any advertisements for early Heddon antique Lures is tough is an understatement. This has always been one of my favorite catalogs of mine to look through. Heddon having just begun to produce commercially in 1902 so this is the year [...]
Heddon Bucktail Surface Minnow Lure 400 The Heddon Bucktail Surface Minnow Lure 400 is a tough little lure to find. The lure is larger in girth than say a Heddon Artistic Minnow Lure. The lure a Heddon of Dowagiac Michigan series 400 was made in 1908 and disappeared around 1909. The glass eyed, antique lure is comprised of wood and [...]
1906 Heddon Lure Advertisement Western Field These ads are a 1906 Heddon Lure Advertisement Western Field. Ads from the past let us put many of the antique lure puzzle pieces together. Whether it is from being able to time stamp production of certain antique lures, or being able to decipher the lure makers intentions, they are valuable assets of antique lure collectors. [...]