Creek Chub Lures
The Creek Chub Lures may have been made before but company got its start in 1916 as far as mass lure production was concerned. While the stories and tales before this date vary by the story teller one thing is for certain, 3 Men came together to build and transform the American Fishing Lure Industry. Henry Dills, Carl Heinzerling, and George Schulthess are the three names atop or at the apex of the Creek Chub Lure dynasty. These three men having different functions within the company made it their mission to not only create a quality product the would stand tall to anglers, but would stand tall against the trail and tribulations the the world and the industry would face. While known primarily for it lures which would become famous for its world record fish catching ability, it was through its innovations and applications it really excelled.
The most famous inventions I would argue, were not for the lures themselves but for its enhancement. Yes, there are those that will argue the Creek Chub Lure the Pikie, is its most famous accomplishment. I would ask then where is that pikie without its diving lip, and its painted lifelike scale finish. The Scale finish, applied by spraying the lure through a screen to give it scales was patent Number 1,323,458 granted in 1919. This process had already caused a stir between of all major lure makers Heddon included. It is said that Creek Chub had allowed Heddon to use this process for the cost of $1.00 and eventually awarding half the patent to Heddon to avoid costly court battles over patent rights to the antique lure painting process. The legal battles would continue into the late 20s and its final settlement with the South Bend Lure Company.
The second Patent was granted for its improvement in the diving lip, while in use and applied for in 1915, it was granted until 1920. The use of the diving lip was to adjust the dept at which the lure swam during retrieval by the angle, size and shape. This development alone would be instrumental in the success of current and later lures alike. Whatever your opinion of its greatest contribution, one must agree from the Pikie, to the Darter, from the Injured Minnow to the Wiggler that Creek Chub lures made an impact on the fisherman and the industry.
Creek Chub Lures have always had a vast array or color combinations and lures to collect. From the advanced to the neophyte, Creek Chub lures provide a broad spectrum from the standard colors to collecting special order or “Friday Specials”. There are great books and websites out there to help guide you along your path. The Creek Chub lure and company has been well documented to help educate you on the way they valued their employees, customers and community alike.
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