Tight Lines Tuesday Mount Everest
Tight Lines Tuesday Mount Everest by John Etchieson –
In the early 1920s (1921 – 1924) several expeditions were undertaken by different parties of men to ascend to the top of Mount Everest, the worlds tallest mountain at 29,035 feet above sea level which is located midway between Tibet and China in the Himalayas. Mount Everest had been named by the Royal Geographical Society in 1865 to honor Colonel Sir George Everest (pictured) who was responsible for the surveying of India from 1830 through 1843. The world wide attendant publicity and media news coverage (including a silent film documentary by the Royal Geographical Society distributed to theaters world wide) of the several attempted but unsuccessful ascensions to the top of Mount Everest by George Mallory (3 times), Andrew Irvine, and others made the name of Mount Everest a house hold name and part of the contemporary popular culture 90+ years ago in 1924.
The G. H. Mansfield Company wasted no time in obtaining a trade mark for the name Mount Everest together with an image of that historic landmark in 1924 which it used to associate its highest quality braided silk fishing line with the highest and most recognizable mountain in the world over the course of the next 9 years prior to Mansfield filing bankruptcy and closing in 1933. From those 9 years of Mansfield’s production of their Mount Everest fishing Line, less that a dozen examples are […]