Chippewa Lure Ad Field and Stream February 1913
This is a Chippewa Lure Ad Field and Stream February 1913. Field and Stream magazine never fails to provide great advertising for antique lures.
The “CHIPPEWA” Bait
The “CHIPPEWA” Bait is a combination of an artificial minnow with the most attractive of all lures the old SPOON HOOK. The SPINNER of the “CHIPPEWA” bait is a SPOON placed horizontally in the body of minnow it casts a glitter to each side and downward and will attract the fish from a greater distance than a perpendicular spinner. These baits ride near the surface of the water and the hooks attached to the under side of the bait a fish from below is sure to come in contact with the hooks. The hooks of the Chippewa baits are all removable and can be changed or replaced if broken. They are reversible so as to throw the point of the hook upward by attaching a weedless treble rear hook you have a that will ride over the moss and is practically weedless. These baits are made from Red cedar and half hard brass securely fastened to the wood and bound by a brass wire binder that extends entirely around the bait and is soldered to the screw eye at front end. The hooks are all fastened into loops formed from this wire binder which makes the stripping out of the hooks impossible. The Chippewa Baits are no experiment they were thoroughly tried out during the past season and proved to be great fish getters. They are nicely enameled in blended colors and are very attractive. Made in three sizes 3 inch body for Bass 4 inch body for pike or pickerel and 5 inch body for Muscallonge.
Price Bass bait 51.00 Pike or pickerel bait $1.10 Muscallonge bait $1.26 At your dealer’s or by mall post paid upon receipt of price.